Privacy Policy

Last updated: March 2025

At αwear (operated by Alpha Wear Labs LLC), your privacy is important to us. This policy explains what information we collect, how we use it, and what choices you have. By using this site, you agree to the practices described below.

1. Information We Collect

Information you provide: When you place an order, create an account, or contact us, we collect your name, email address, shipping address, and phone number. During checkout we also collect payment information, which is processed directly by our payment processor and never stored on our servers.

Information collected automatically: We collect standard web log data including your IP address, browser type, pages visited, and time on site. We use cookies to maintain your session and remember cart contents.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to customer service requests
  • Improve our website and product offerings
  • Send occasional marketing emails (you may opt out at any time)
  • Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Cookies

We use essential cookies to keep your shopping cart active across pages. We may also use analytics cookies to understand how visitors interact with our site. You can disable cookies in your browser settings, though some site features may not work correctly without them.

4. Data Sharing

We share personal data only with trusted third parties who help us operate our business, including:

  • Stripe for payment processing
  • Shipping carriers to deliver your orders
  • Email service providers for transactional emails

Each of these partners is bound by their own privacy policies and contractual data protection obligations.

5. Data Retention

We retain your order information for as long as necessary to fulfill orders, resolve disputes, and comply with legal requirements. You may request deletion of your account data at any time by emailing us.

6. Your Rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you. To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. Security

We use industry-standard security measures including HTTPS encryption and access controls to protect your data. No method of transmission over the internet is 100% secure, but we take reasonable precautions to safeguard your information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. Continued use of our site after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests, please contact us at [email protected].

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